yes this is what i want
Write your way to a life and business you're obsessed with - through diary style emails and something you're proud to sell, in 90 days or less, without reels or becoming an influencer
Her Soft Empire Method
yes this is what i want
™
"Without Rrona I would never have made $18K in product sales. I could not have done it without her."
rayana m.
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You want to make a living from your words but you have no idea where to actually start - the email list, the product, the launch, it all feels overwhelming and out of reach
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You know deep down you have something worth sharing. You just need someone to show you how to build it in a way that actually feels like you
Listen, I know your secrets...
You want to build something online but every time you think about it, you picture having to post reels, show your face every day and become a full time internet personality
You are exhausted by all the noise and the how-tos and the strategies that seem to work for everyone else but never quite fit who you are
Sound familiar? I thought so...
The desire to build something is so real but the second you picture what it actually involves, something just closes off. The reels, the performing, the having to be on all the time. It feels like the whole game was designed for someone else.
Spoiler: It kind of was.
And I spent way too long trying to play it anyway. Ring light on, notes app open, six minutes of script and zero desire to press record.
At some point I stopped mid-edit and thought, there has to be another way...
Turns out there was.
The idea that you can build a profitable online business through writing, grow an audience that actually wants to hear from you and make consistent income without ever performing for the reels algorithm.
And that is how the soft empire philosophy was born.
...Choose a niche you actually care about and build a beautiful brand that feels so authentically you
...Wake up to a notification that says "you have a new sale" for something you created and packaged yourself
Build an email list of subscribers who read every word you write and reply like you're already friends
...Own a real online income stream that does not depend on reels or becoming an influencer
so i would love to know -
Write your newsletters from anywhere - a boho cafe in Bali, cobblestone streets in Paris, or your own sofa with messy hair and coffee
How it would feel to...
How would it feel to...
...Finally have a clear step by step path to follow so the overwhelm is gone and you actually know what to do next
And the good news is, there is a clear path to all of this.
You do not need a huge following, a viral moment or any of the things you have been told you need. You just need the right method and someone who has already done it to walk you through it. ✍🏼
her Soft empire method
™
introducing...
AND HER SOFT EMPIRE METHOD™ MAKES IT HAPPEN IN 90 DAYS OR LESS BY:
From scrolling Pinterest boards of the laptop lifestyle wondering 'how do they actually do this?' to BEING that woman - the one turning her words into income, building an audience that actually wants to hear from her, working from wherever the wifi is good.
Defining what you actually want to build and create a brand so aligned with who you are that you can't wait to talk about it
Starting your own email list and fill it with diary-style love letters your subscribers actually save and reply to, even if you have never written one before
Creating something you're proud to sell - a course, a guide, whatever fits - and price it without second-guessing yourself
Launching it to your email subscribers, see your first "you got a new sale!" email, then set up automations that keep things moving while you're living your best life
i want to build my soft empire
i want to build my soft empire
Sarah b.
"Before this course, I felt like I was trying to fit in with a marketing system that didn't work for me. The constant hustle, post more and 'be the face of your brand'. I knew I didn't want to share our whole life on Instagram and this course proves you don't have to.
Now, I’ve gained email subscribers and I'm looking forward to seeing this business grow!"
have a niche, a brand and an aesthetic so good your friends will ask if you hired someone
own an email list full of raving fans who LOVE your digital love letters and have a growth strategy in place
By the end of Her Soft Empire Method you'll...
know exactly what type of offer to create for your life and your audience, so the emails you write from your bed or a beach club start bringing in those cha-chings
have launched your offer and set up email automations that keep things going while you are already thinking about where to book your next trip
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You did not. It was just you, Canva and Her Soft Empire Method, even if right now you have approximately zero idea what your thing is
Even if you have never had email subscribers in your life
Even if you have never sold anything online before
Yes girl, even the tech parts. We have tutorials for that
Give me just 90 days and I’ll help you build your dream writing based online empire from the very start.
Ready to take the leap and start building with Her Soft Empire Method?
Add it all up -
That's total value of $3,776
ENROLLING TODAY MEANS YOU GET ACCESS TO:
Plus:
bonus 1
bonus 2
bonus 3
Her 6 Figure Email Audit Checklist
Email Copy Template Pack
Course and Ebook Template Kit
Her Soft Threads Vault
Everything you need to show up on Threads consistently and turn followers into email subscribers - hooks, post ideas and a full video class ($97 value)
Beautiful Canva templates for your course slides, ebook and product mockups, so your offer looks as good as it actually is ($197 value)
Every email template you need to launch, sell, and grow - inspired by the exact emails that have built my business ($497 value)
Tick everything off this checklist and your email list is officially set up to make those future sales ($97 value)
bonus 4
The full course - Her Soft Empire Method ($997 value)
Lifetime access to all current modules + future updates ($997 value)
Lifetime access to Her Community - a discussion space where you can drop your questions, get personal guidance and network with others ($697 value)
Her Blogger Playbook
Your complete guide to starting a blog that grows your email list and brings new readers into your soft empire every single day ($197 value)
bonus 5
The full course - Her Soft Empire Method ($997 value)
Lifetime access to all current modules + future updates ($997 value)
Lifetime access to Her Community -
a discussion space where you can drop your questions, get personal guidance and network with others ($697 value)
Ready to take the leap and start building with Her Soft Empire Method?
Add it all up -
That's total value of $3,776
ENROLLING TODAY MEANS YOU GET ACCESS TO:
bonus 1
bonus 2
bonus 3
Her 6 Figure Email Audit Checklist
Email Copy Template Pack
Course and Ebook Template Kit
Her Soft Threads Vault
Tick everything off this checklist and your email list is officially set up to make you money ($97 value)
Every email template you need to launch, sell, and grow - inspired by the exact emails that have built my business ($497 value)
Beautiful Canva templates for your course slides, ebook and product mockups, so your offer looks as good as it actually is ($197 value)
Everything you need to show up on Threads consistently and turn followers into email subscribers - hooks, post ideas and a full video class ($97 value)
Plus:
Her Blogger Playbook
Your complete guide to starting a blog that grows your email list and brings new readers into your soft empire every single day ($197 value)
bonus 5
bonus 4
"Rrona shares so much value on how to start and grow an email list and use it to launch a digital offer! I immediately updated mine by following her tips, and for the first time, I feel like I can email my list consistently.
I'm so excited to use her method to launch my first paid offer."
laura w.
I absolutely love Her Soft Empire Method.
“This course made my business dreams come true! I made six figures, and I couldn't have done it without Kate!”
- SARAH
Kind words
Now, pour yourself something good because we are about to go through every learning module inside.
Choose Your Niche & Build Your Dream Brand
module 1
You know that feeling when you land on someone's page and everything just clicks and you think "okay she really has it together." That is exactly what we are building here. Your niche, your brand story, your moodboard, your positioning.
By the end of this module your brand will look so good you will want to frame it. 💅🏼
module 1
Start & Grow Your Email List
module 2
You will start and grow your email list from scratch and learn how to write diary style emails your subscribers would genuinely be sad to unsubscribe from.
And of course there is a full list growth strategy inside so new people keep finding you, plus an email audit checklist so you know your list is set up to make you money. 💌
module 2
choose Your Product Idea (Aka Your Digital Offer)
module 3
The "but what would I even sell" question stops here. You will walk away from this module knowing exactly what your offer is, who it is for and whether people actually want it.
There is also an optional pre-sell lesson in here, because yes, you can absolutely start getting those cha-chings before your product even exists. 💸
module 3
Create Your Product
module 4
Canva templates, step by step videos, course and ebook creation walkthroughs, it is all in here. You just have to show up and build it.
This module makes creating your first product so much less scary than you think it is going to be. 💭
module 4
Launch Your Product
module 5
The moment you have been working towards. This module walks you through your entire launch, including a done for you sales page copy you can make your own, a clear launch timeline, your launch emails and a full checklist so nothing gets missed.
Launch week is about to feel a lot more fun than you thought. 🎉
module 5
Evergreen sales & Email Automations
module 6
This is the module that turns your soft empire into something that works even when you are not. You will set up your email automations, learn how to keep those sales coming in consistently and get a monthly checklist to keep everything on track. 🤍
module 6
We could have stopped at the course and it still would have been worth it. But we did not. 👀
Think of this as having a copywriter in your pocket. Plug and play templates for your sales page, your launch emails, the emails that go out automatically to new subscribers and more. Just personalize them to sound like you and go. The kind of copy that would cost you thousands to outsource. Yours for free.
When you join today you'll also receive a bonus bundle that we put together to make your soft empire journey even sweeter.
the bonuses has entered the chat...
You know that feeling when you just want someone to tell you "yes, you did it right, you are good to go"? That is exactly what this checklist does. Go through it once, tick everything off and know your email list is set up to do it's job.
The Email Copy Template Pack
Course and Ebook Template Kit
Your product deserves to look as good as it actually is. This template kit gives you done for you ebook designs, course slides and product mockups that look like you hired a professional designer. Drop in your words, swap the colours to match your brand and you are done.
Her 6 Figure Email Audit Checklist
34,000 Threads followers. Thousands of email subscribers. All from writing alone, all for free, in less than a year. This vault gives you the exact video class and post templates I used to do it.
Her Soft Threads Vault
not to mention...
Her Blogger Playbook
Your email list grows fastest when people can find you organically. This bonus course teaches you how to start and grow a blog that brings new readers to your world every single day, feeding your email list and your soft empire on autopilot.
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Everything you need to turn your blog into a space that grows your email list while you live your life
Inside you'll find...
A step by step lessons to get your dream blog live and looking exactly like you
A full Pinterest strategy video class and done for you pin templates to make your posts impossible to scroll past
A full Pinterest strategy tutorial and done for you pin templates to make your blog posts impossible to scroll past
yes i need these bonuses now
yes i need these bonuses now
™
The blog content planning method I use and a ready-to-use content calendar template
"This program totally exceeded my expectations. It feels like having a good friend giving you some tough love and insights you need to finally pursue the life you’ve dreamed of. If you want expert guidance to start building online income, I highly recommend this course."
Felicia S.
"I'm still in the process of the course but I must say it's very enjoyable! Rrona has put it together in such a clear, simple and fun way to execute. I love that it's self-paced which is really helpful while running a business. Also, she's been so lovely answering any questions for clarification and even offering her personal suggestions for me. "
Candance M.
The Soft Empire Method is for you if...
... You have been dreaming about the laptop lifestyle but you do not want to become a full time influencer to get there
... You are starting from zero or close to it and you need a clear path from no list and no offer to actually launched
.... You want to grow an email list of women who actually want to hear from you and build real trust through your words
You have been thinking about this for way too long and you are finally ready to actually build the soft empire of your dreams
... You are looking for a get rich quick strategy or overnight results
... You want to build through reels, TikTok or being loud on social media. This method is built on writing and email
...You are not willing to show up and do the work, even if it is just writing one email a week
... You already have an established email list, digital offer and launch experience
It's probably not for you if...
Ready to take the leap and start building with Her Soft Empire Method?
Add it all up -
That's total value of $3,776
ENROLLING TODAY MEANS YOU GET ACCESS TO:
Plus:
bonus 1
bonus 2
bonus 3
Her 6 Figure Email Audit Checklist
Email Copy Template Pack
Course and Ebook Template Kit
Her Soft Threads Vault
Everything you need to show up on Threads consistently and turn followers into email subscribers - hooks, post ideas and a full video class ($97 value)
Beautiful Canva templates for your course slides, ebook and product mockups, so your offer looks as good as it actually is ($197 value)
Every email template you need to launch, sell, and grow - inspired by the exact emails that have built my business ($497 value)
Tick everything off this checklist and your email list is officially set up to make those future sales ($97 value)
bonus 4
The full course - Her Soft Empire Method ($997 value)
Lifetime access to all current modules + future updates ($997 value)
Lifetime access to Her Community - a discussion space where you can drop your questions, get personal guidance and network with others ($697 value)
Her Blogger Playbook
Your complete guide to starting a blog that grows your email list and brings new readers into your soft empire every single day ($197 value)
bonus 5
Still here? Good. 👋🏼
Let me tell you a little bit about who you would be learning this method from...
I'm Rrona, the founder of Designed by Her Diaries and the creator of the Soft Empire philosophy aka the idea that you can build a profitable online business through writing alone, without becoming an influencer or performing for a reels algorithm.
A few years ago I was working hotel reception night shifts dreaming about a completely different life. I spent years figuring out email list building, blogging, growing an audience online and launching products, mostly through trial and error and a lot of late nights.
Today I have 4,000+ women reading my email diaries, over 160 ambitious women have invested in my digital resources and I have built a business that lets me work from wherever I happen to be that week.
Ready to take the leap and start building with Her Soft Empire Method?
Add it all up -
That's total value of $3,776
ENROLLING TODAY MEANS YOU GET ACCESS TO:
bonus 1
bonus 2
bonus 3
Her 6 Figure Email Audit Checklist
Email Copy Template Pack
Course and Ebook Template Kit
Her Soft Threads Vault
Tick everything off this checklist and your email list is officially set up to make you money ($97 value)
Every email template you need to launch, sell, and grow - inspired by the exact emails that have built my business ($497 value)
Beautiful Canva templates for your course slides, ebook and product mockups, so your offer looks as good as it actually is ($197 value)
Everything you need to show up on Threads consistently and turn followers into email subscribers - hooks, post ideas and a full video class ($97 value)
Plus:
Her Blogger Playbook
Your complete guide to starting a blog that grows your email list and brings new readers into your soft empire every single day ($197 value)
bonus 5
The full course - Her Soft Empire Method ($997 value)
Lifetime access to all current modules + future updates ($997 value)
Lifetime access to Her Community -
a discussion space where you can drop your questions, get personal guidance and network with others ($697 value)
bonus 4
Still here? Good. 👋🏼
Let me tell you a little bit about who you would be learning this method from...
I'm Rrona, the founder of Designed by Her Diaries and the creator of the Soft Empire philosophy aka the idea that you can build a profitable online business through writing alone, without becoming an influencer or performing for a reels algorithm.
A few years ago I was working hotel reception night shifts dreaming about a completely different life. I spent years figuring out email list building, blogging, growing an audience online and launching products, mostly through trial and error and a lot of late nights.
Today I have 4,000+ women reading my email diaries, over 160 ambitious women have invested in my digital resources and I have built a business that lets me work from wherever I happen to be that week.
Quit my hotel reception job and never look back
Connect with women all around the world through my writing
Build a business with no video content, no reels and no ring light in sight
Spend my winters somewhere beautiful and sunny instead of reception desks
And since building my soft empire through writing I have been able to:
Create impact through words alone and turn that into a real income
And since building my soft empire through writing I have been able to:
Build a business with no video content, no reels and no ring light in sight
Connect with women all around the world through my writing
Quit my hotel reception job and never look back
Spend my winters somewhere beautiful and sunny instead of reception desks
Create impact through words alone and turn that into a real income
YOU'll FINALLY UNDERSTAND WHY EVERYONE KEEPS SAYING THE MONEY IS IN THE email LIST AND YOURS WILL BE GROWING
And Her Soft Empire Method is everything I learned along the way, packaged up so you can skip the years of figuring it out alone.
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EVEN IF YOU HAVE NO IDEA WHAT TO WRITE ABOUT YET, THAT IS WHAT MODULE three IS FOR
BUILT FOR THE WOMAN WHO WANTS TO own SOMETHING REAL WITHOUT reels OR PERFORMING FOR ANYONE
YOU'LL NEVER FEEL STUCK BECAUSE EVERY QUESTION GETS ANSWERED AND EVERY WIN GETS CELEBRATED INSIDE THE COMMUNITY
Your soft empire is not going to build itself.
Writing in cafes, the summers in Europe, the emails that feel like love letters.
Everything you have been dreaming about is on the other side of this.
yes i am ready to build my empire
yes i am ready to build my empire
Will I get instant access?
Yes! As soon as you join everything is ready and waiting for you inside. Just log in and start whenever you feel like it.
Frequently Asked Questions
I’m super busy. Do I have time for this?
You get lifetime access so there is no rush and no deadline to finish. Go at your own pace, come back whenever you need to and start with just one module at a time. The women who get the most out of this are not the ones who binge it in a weekend, they are the ones who show up consistently and actually implement as they go!
Do I get any 1:1 time with Rrona?
There is no direct 1:1 coaching included but you do get support through the community space inside the course, where you can drop your questions and I personally get back to you with guidance. It is as close to having me in your corner as you can get without a private coaching package.
I barely have an audience. Should I still join?
You do not need an existing audience, a following or even a single subscriber to start. Everything inside starts from scratch - your niche, your brand, your list, your offer. The best time to build the right foundation is before the big numbers come.
What if I build all of this and nobody buys?
The women who do not get results are the ones who never start or give up too soon. Her Soft Empire Method is designed to make sure you are building something people actually want - starting with finding the right niche and validating your offer idea before you create anything. There is even an optional pre-sell lesson inside so you can start making sales before your offer is finished. The risk is not in trying. The risk is in waiting another year!
How this is different from other courses out there?
Most courses teach you to post more, show up everywhere and hustle until you are exhausted. Her Soft Empire Method is built around writing and email - the things you actually own and that keep working long after you close your laptop. It is designed specifically for women who want to build something real without becoming an influencer or performing for an algorithm every single day.
I AM READY, TAKE ME THERE
What is your refund policy?
Because this is a digital course with instant access, all sales are final. If you have questions about whether this is the right fit for you before purchasing, send an email to community@rronaperjuci.com and I will help you decide.
This is a big investment for me. Is it worth it?
Her Soft Empire Method is not a $27 PDF you download and forget about. It is a complete course that walks you through every single step of building a writing based business from scratch. Your niche, your brand, your email list, your digital offer and your first launch, all in one place with personal support from me along the way. Like any course, what you get out of it depends on what you put in. But if you are someone who shows up and does the work, this gives you everything you need to make it back and then some!